It sometimes can be challenging to find motivated sellers as an investor. A decline in the housing market and national property buyers are among many challenges investors are up against.

With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. Truth is, there isn’t. The question is, how do you find them?

A great way to find motivated sellers is online. You needn’t look far to see fly-by-night services pawning lists of motivated sellers. What I’m intimating is a website that an investor controls and owns. In a nutshell, a website that you control that feeds you motivated sellers.

How should you execute this solution? It all begins with a quality website. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should prove that you have the knowledge to solve the visitors problem. It should be convincing enough that your visitors will want to work with you and make contact with you. The site should contain various portals that allow them to send their property information and contact details.

Firstly, design an excellent looking site designed to persuade your visitors or hire it out. Or you could substitute a template that you’ve customized. Desiging something from scratch or even buying a template will require some design and HTML skills. It does take some capital to hire someone. Put a value on your time and decide whether it’s worth it. Should you allow yourself to make $20 per hour to create the solution yourself? Do you have time on your hands and not much money?

Testimonials are convincing and should be included. Transfer your offline credibility kit that you use with sellers to your website. The use of real numbers, audio testimonials and faxed letters is a must. You should also consider audio testimonials. There is nothing more convincing than a satisfied customer.

Your visitors will complete your online forms if you use compelling copy. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s a proven professional when it comes to copy writing. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Each page should include a compelling call to action.

Polish it off by placing lead generators throughout the site. These are online forms that your visitors complete. The forms capture vital contact information as well as details about their property. You’ll want to store the data so some additional database work will need to be completed to tie the form fields to the database.

The last trick is driving traffic to the site. The best way to do this is through advertising on the major search engines. You can do this with pay-per-click (PPC) advertising or use Search Engine Optimization (SEO) to get your site ranked. After you are getting visitors you may want to tweak your content to make it better. If you’re not getting the conversion rates you would like then change up the copy or move some things around. You can increase your conversion rates by utilizing squeeze pages and landing pages.

With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.

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